The objective of this course is to teach owners of business start-ups or small businesses the basics of marketing, providing case studies and practical advice and ideas on developing their marketing plan. The aim would be to apply their new knowledge to their own business

Course Content

Definition of Marketing Marketing Budget
SWOT Analysis Marketing Plan
PEST Analysis Four Branding Alternatives
Marketing Research The Loyalty Ladder
Marketing Tactics Public Relations
Advertising Agencies Direct Marketing
Internet Marketing Web suite optimisation

Duration: 10 Weeks 25th January 2010 – 19th April 2010

Sessions: Monday Evenings 7pm – 9pm

Cost: €120